Latest News
23.10.07
Robin has just completed the second anniversary edition as the guest illustrator of the Creative Times the newspaper published by CIDS. It is available in Manchester and the North West and should be out on 24th October, dependent on The Royal Mail, of course.
Profile
04.10.07
Robin is a freelance designer and art director with seven years agency and studio experience. With a background in branding, Robin has worked with large internationals, small start ups and everything in between to create work for print and web in the North West, London and Australia.
If you are in need of freelance support or work on a project basis, get in touch and see how I could help. Call on +44 (0)7976 701 994 or send an email to post@robinpowell.co.uk
Selected work
Mac House
Westshield Homes
This is a new residential warehouse conversion development in Stockport town centre. Close to the trappings of city / town life and right on the edge of the countryside, this former antiques buiding dictated the art direction and identity of this development.
The logotype is a nod in the direction of times past whilst retaining a bold and graphic feel. The styling of the central image takes on a vintage chic look befitting the buildings’ heritage. Will soon be rolled out across brochure, press, outdoor and web.
Description
Branding Logotype and central image
Agency: Robin
Location: Greater Manchester
Made by: robin
Eyes Abroad
Montenegro property brochure
This coffee table hard backed book promotes Eyes Abroad’s plan for developing in Montenegro. When an honest appearance is needed, the design reveals the layout grid and takes on a cartographical look in the process.
Zoomed in and zoomed out photography add to the feel of this world view of property development.
Description
A3 hard backed brochure, foil blocked cover
Agency: Publicity Marketing
Location: UK, Montenegro
Made by: robin
CIDS
Creative Times guest illustrator
This second anniversary edition coincided with the sad death of Tony Wilson so the feature article and cover was dedicated to the contributions he has made to the city of Manchester and the North West as a whole.
The design pays homage to his work in the form of a graphic stencil sheet and becomes a cultural, socio-economic template for the region which forms the elements to a stencilled infogram on the centre spread.
Description
Front cover and feature article illustration
Agency: N.A.
Location: North West
Made by: robin
Ian Mcleod Hair
Rebrand
So when a British champion hairdresser came to me for a makeover I was happy to sit him down in the chair and go to work with a bit more than just a snip here and a snip there.
The brand was revamped from its roots up with a new logotype, a splash of colour and complete overhaul of its communications including a new website which draws on magazines for inspiration.
Description
Logo, identity, web, POS
Agency: robin
Location: Birmingham
Made by: robin
Squire and Partners
Twenty Northdown Street
The concept for this mixed use development in King’s Cross London is pretty simple. It’s an homage to the number twenty. The brochure is a 20cm square. The margins are 20mm wide. A grid of images will hold twnety and so on. The twentieth letter of the alphabet is T.
An underlining of the letter T in a piece of text forms a pattern which is displayed on the cover. The text is then revealed on the last page of the brochure. A simple idea realised with precsion seemed fitting for one of the UK’s leading Architect’s.
Description
Identity, brochure, website
Agency: mammal
www.mammalworld.com
Location: London
Made by: robin / mammal
Future Friendly
Design and art direction for this series of seminars aimed at reducing the effects on the environment in the areas of production, manufacturing and packaging.
Work consisted of seminar backdrop, letterheads and electronic invite.
Description
Letterhead, backdrop, invite
Agency: mammal
www.mammalworld.com
Location: London
Made by: robin / mammal
Samsonite Black Label
Sales Guide
Samsonite’s Black Label range is full of high-end products so in these guides gloss and sheen with some festive baubles were the order of the day to give it some Christmas sparkle.
Description
His and hers sales guides
Agency: mammal
www.mammalworld.com
Location: London
Made by: robin
Whirlpool Intuition
Lookbooks
A series of six concertina look books were produced to show off six of Whirlpool Intuition’s sexiest products. Three umbrella trends with two products with two products sitting under each trend, they each had to look different but part of a pair.
Typographic led styling was applied to each to give them their own personality. They’re making their way around Europe as we speak.
Description
Six concertina lookbooks
Agency: mammal
www.mammalworld.com
Location: Europe
Made by: robin
Suburb Juice
The Suburb brand is full of character so it seemed right and just that the sub-brand; Suburb Juice should be full of characters too.
Sorry fruit, but juice doesn’t come much fresher or juicier than this. You can roll but you can’t hide!
Description
Identity, window vinyls, posters
Agency: robin
Location: London / Manchester
Made by: robin
Little Grafter
The solution for the cover of this brochure was simple, much like the the product itself. A tiny calcium coated bone. For such a revolutionary hero product the answer was simple treat it like one.
Cover type was matt laminated on to gloss stock, reflecting the tactility and plasticity of the product.
Description
6 page sales brochure
Agency: robin
Location: UK / Europe
Made by: robin
Suburb Store
When a chance to brand design a conscious coffee shop and combined music store came along I jumped at the chance. The Manchester store opened its doors alongside the regular high street names so this independent brand needed bags of charisma. I think that’s what they got.
It has been given the Manchester Coffee Shop of the Year award, had rave reviews by many listings magazines and opened a second store on London’s Neal Yard.
Description
Suburb store branding, advertising
Agency: robin
Location: London / Manchester
Made by: robin
Muzique
A new club night in Glasgow which played the best of techno’s twisted and bouncy offerings needed an identity to match and so the the design was made.
Big bold twisted and bouncy letters make their way across the page using the confines of the paper to trap the letters to bounce and twist for eternity.
Description
Branding, flyers, flyposters
Agency: robin
Location: Glasgow
Made by: robin
Finland Tourist Board
British Campaign
A creative pitch for a UK campaign to promote Finland as a year round destination. The concept draws on the similarities between the Finn’s quirky nature and our eccentricity. And what better place to rediscover your quirks than the vast untainted expanses of Finalnd’s beautiful country. What are you waiting for!
The campaign covered London underground tease and reveal posters, direct mail piece, website, partner ads and promotional gifts.
Description
Creative pitch including
London Underground tunnel posters, DM piece, website development
Agency: Goddard Delaney
Location: UK
Made by: robin
